half year cards = vouchers with 6 months supply of fresh milk. Its China's way of pre-ordering which also includes regular deliveries for up to 6 months..... and it can be used as gift vouchers to others.
JD.COM is JingDong which is a competitor to Alibaba ...... given Alibaba made the Singles day popular in Oct/Nov 2015.. I think JD could be trying to make this into a gift voucher for the Chinese New Year gifts.....
given the "White gold", even if you have money.. its hard to get this A2 supplies.
DYOR
Updates from JD website, page-5
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