US eggs running on an 8yr low, page-9

Can someone explain to me why I can't seem to see many Farm Pride eggs in Coles/Safeway in Melbourne metro areas?? I now own fair bit of FRM and with interest always check out the egg section whenever I go grocery shopping with missus. It seems they only have 1-2 boxes of egg cartons out on shelves while the Pace Farm eggs and homebrand eggs take up most of the space. I keep telling my wife it's because they sell out first because they are so popular but I just want to be sure. Also Choice website ran a poster couple of months ago and to my surprise the list of eggs to boycott included Farm Pride free range. Can someone shed some lights on what's happening? I got into FRM shares 3weeks ago and it is now my second largest holding in my portfolio.