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12:53
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Originally posted by goosmurf
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From what I can gather the Australian switch to paywall took a long time because the founders of Nearmap strongly believed in the free for personal use + licenses to organisations model. I remember back in 2010 they forecasted something like $60m in annual revenues based on licensing at fixed prices to different levels of government, e.g. $1m/year per federal department.
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I think in the U.S. it's the tools that will drive sales. $8 million a year in fixed costs doesnot seem like a huge hurdle to jump. It's not like they will have to sustain years of losses before turning a profit.like a Masters type of operation.
