In terms of valuing 1PG you need to understand how the US investors currently value Tech startups. I don't have an opinion on the merits of how it's done, but happy to support/cheer on those that want to bid up 1PG. Clearly the difference for 1PG is revenue, and dare I say profit, will be almost immediate. Now what value will they place on that....
A couple of links below to help understand the lay of the land
http://graphics.wsj.com/billion-dollar-club/
http://fundersandfounders.com/how-startup-valuation-works/
http://fortune.com/2015/01/22/tech-unicorn-founders-talk-valuations/
http://www.vox.com/2015/4/17/8442639/slack-no-bubble
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