Of all the risks associated with diamond mining/pricing, I didn't even think of a boycott by consumers based on Putin being a large shareholder of a diamond conglomerate. It makes sense though.
Some serious marketing to take place. It could be the best thing to happen for ethically producing miners. If the world sees a company like BDM with their own message based on ethical sourcing, they may take a decent chunk of the market...
That could be nonsense of course. But that's potentially an amazing silver lining, longer term
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