It absolutely astounds me that people would choose to invest in...

It absolutely astounds me that people would choose to invest in a business with minimal regards to valuation. This thread is one of the least popular on the ZNO boards.

Say iIf you were to become an RFG Franchisee, and RFG asks for $500k of your money. How do you determine if that is a fair offer? You'd look at addressable market, estimate market share, review cost assumptions and work out profitability each year to estimate how long it takes to make your money back. That's what we are trying to ascertain.

It's a lot harder to do that with ZNO, but if you don't try to value, how do you have conviction to hold if the stock price falls 50% (a distinct possibility in this market!)

PS Accounting doesn't teach you to estimate forward cash flows but more examining historical accounts. Accounting is more about looking at the past whereas investing is all about the future.