Valuation of Lark and stock-holdings, page-26

Lark has largely built a business model on the sale of 500ml bottles at premium prices. You dont reckon that in the event of a global recession and/or depression, that the consumer when given the choice to purchase 500ml of Lark or a blue chip competitor's 700ml of premium liquid at the same price, that Lark sales wont suffer?

Also a lot of the growth at home is attributed to the growing popularity of whiskey amongst the younger demographic. Now that the govt stimmy taps have been turned off, rates going up and cost of living through the roof - how does that demographic stay in the luxury whiskey game?

LRK is a growth stock.