Make or break to some extent I reckon.
Further scale leveraging their customer base with other 'value - online only' services could work well.
If they can get enough broadband customers, it would make them more interesting to potential suitors I expect. Whether TPG, Optus or Telstra.. any aquirer would be just as interested (if not more for dual service customers) to get their hands on bulk broadband customers as mobile ones.
Will be interesting to see how it plays out, the next logical step after growth and/or margins become harder to expand in their original sector.
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