value or value trap, page-25

Mike McCarthy from CMC made some good points on Market Day: "I think the worst aspect of today's report wasn't the massive writedowns but the projection that earnings will fall another 10% over the next twelve months. That suggests there's no relief in sight and no plans to get any.   From the report today there just weren't any good reasons to be in SWM."   

Motley Fool also put the boot in:

"Metropolitan television is the company’s largest earner by a large percentage (83%), but advertising revenue continues to fall – down 3% last year.

Newspaper advertising revenues were also down 13.3% while magazines saw advertising revenues fall 5%. This clearly shows the move away from traditional media, and the trend is likely to continue.

With three structurally declining businesses, Seven’s 12% fully franked dividend yield is deceptive. The company faces major challenges ahead in diversifying its business away from its traditional base."

http://www.********.au/2015/08/19/s...akes-monster-writedown-what-you-need-to-know/