I have been watching the SWM train wreck ever since the ridiculous decision to buy the Cricket rights. This was followed by an even more silly move by Tim Worner to try to extend the AFL deal.
SWM have overpaid for sport for too long and the people who make the decisions just move on and take their payout.
I would consider dipping my toe in if the business had a plan for the future. FTA TV is done. Not many people under 40 still watch it. The BBL has been a train wreck yet they try to convince us it will get better. Not going to happen.
The company is now valued at less than 2 years cricket rights and let's hope they don't bid for the AFL again and burn more cash. Change the model and move with the times. Look what Optus Sport have done.
I have been watching the SWM train wreck ever since the...
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Last
18.3¢ |
Change
-0.008(3.95%) |
Mkt cap ! $288.5M | |||
| Open | High | Low | Value | Volume |
| 18.5¢ | 19.0¢ | 18.0¢ | $104.8K | 566.7K |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 8 | 269600 | 18.0¢ |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| 18.5¢ | 190841 | 5 |
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| Last trade - 15.28pm 19/07/2024 (20 minute delay) ? |
| SWM (ASX) Chart |