This 8 July article in the AFR suggests that VEI is a non-core asset for PRY.
http://www.copyright link/business/...-35m-melbourne-imaging-centre-20150708-gi7uw8
So maybe that means PRY would prefer cash or it could mean that PRY wouldn't mind an investment in a bigger company prior to exiting - especially f there are no others offers on the table.
A sale to PHG would also overcome the problem of finding a CEO for VEI. Its interesting that a condition of the offer is that no changes be made to the executive staff of VEI, which means not making an appointment.
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