Look at the fundamentals.
$100M cash equivalents.
$50M NPAT a year.
Current MC of $850M. Less cash is MC of $750M.
PE of 15 at current prices.
Anyways this is only one trial result with end point similar to last line of treatment.
Besides the enhanced quality of life.
Marketing 101 there are 4 Ps. Product, Price, Placement and Promotion.
So product has different features the standard, not sure about SIRT vs conventional pricing, then come promotion which Sirtex probability has greater sales and marketing given its a focused product company. This result would be communicated and used as an alternative which is better on different grounds than 1-2 months of life.
Quality of life not duration. Is the key message here but novices do not see it.
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