very exciting news 100,000 units by 2018, page-17

With retail prices at about 25c/kwhr now - projected to rise significantly over next few years

then 20c/kwhr earnings form the bluegen

1.5kw x .20 x 24 hours x 365 days = $2628 / year

This is assuming that electric is worth 20cents + the cost of natural gas
But with future price increases and low carbon incentive this may be higher. It is only an illustration

Then I could see $25K being viable - not with consumer paying this up front - but with utilities doing the financing so the consumer only sees the 28 cent/kwhr (or what it is)

So I don't think we are that far from a viable pricing

But I think once it can be priced below $20K thing might really get interesting!