Going back a few years look at the demand that there was even then, but interesting to see from an American perspective...
http://www.minyanville.com/trading-...cks-stocks-to-watch-stocks/6/18/2012/id/41797
Back in 2013 Karicare/Aptamil and Bellamys were the main sellers.
http://www.news.com.au/lifestyle/pa...y-formula-supply/story-fnet08xa-1226546773313
Look at the views of consumers on A2 formula. Parents changing from other formula to A2 straight away even from when it was first introduced. Seems like it overtook Aptamil quite quickly, and now its hunting down bellamys quite fast!
http://www.essentialbaby.com.au/forums/index.php?/topic/1111346-a2-platinum-formula-anyone-use-it/
Very Interesting reads
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