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Very interesting story out today

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    The 4 US industries that Generation Z will destroy may surprise you



    4. Cash


    American teens are four times less likely to use cash than the general public and use cash for only 6 per cent of their transactions, according to data from teen debit-card company Current. Younger generations are also more likely to say they'd like cashless and cardless options at restaurants. And the majority of people under 30 prefer to use cards over cash, even for transactions under $5.
    Unsurprisingly, money-transferring apps – such as Venmo, Google Pay and Apple Wallet – are seeing continued growth.
    Venmo, which blends social media and payment processing, has become a favourite among teens. The company says it facilitated more than $US40 billion of payments in the past 12 months and total payment volume grew 50 per cent in the first quarter.

    "This generation has grown up with a mobile device that is also a payment device," says Stuart Sopp, chief executive officer of Current. "They are going to accelerate the adoption of the digital economy because digital payment is native to them."
    Retailers are also moving toward cashless payments. And Sweden, Denmark, Norway and Singapore have made various efforts to move towards a digital economy – pledging to eliminate cheque usage and slash cash withdrawals from ATMs.
    "There's many reasons why businesses want to see a shift away from cash," Sopp says. "Now they finally have a demographic cohort that is ready for it to happen. They won't resist it, they will push for it."
    But forsaking cash altogether could pose a challenge to those who don't have a bank account – as is the case with many teens. Amazon, always looking for ways to drive more spending on its platform, has a plan to make pseudo debit cards called Amazon Cash to tap into Gen Z's spending habits before they are of age to manage their own accounts. If successful, Amazon could lock in lifelong, digital-centric customers.
    Of course, predicting the future is difficult. The NFL and the local mall may escape the Gen Z purge. There's only one thing we know today's teens will kill with 100 per cent certainty: articles about Millennials killing industries.
 
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