Nice one A2! Interestingly, the "About A2 Milk" page on the US...

Nice one A2!

Interestingly, the "About A2 Milk" page on the US site has different, and less direct messaging than the Australian site.

In the US: "Ordinary cows’ milk naturally contains a mix of both A1 and A2 proteins. a2 Milk® comes from cows that naturally produce only the A2 protein and no A1. Published research suggests that a2 Milk® may help some people avoid digestive discomfort."

In Australia: "Most cows’ milk brands today contain a mix of both A1 and A2 proteins. All a2 Milk™ products come from cows hand-picked to naturally produce only A2 protein and no A1 – and that makes all the difference. Recent research suggests that the A1 protein in regular cows’ milk might cause tummy discomfort in some of us. If that’s you, a2 Milk™ may help. But for the unique benefits of a2 Milk™ to work it needs to be the real deal – true a2 Milk™.  From cows that naturally produce only the A2 protein and none of the A1."

The Australian site explicitly fingers the A1 protein while the US site simply says A2 milk may help some people avoid digestive discomfort, implicitly suggesting A1 is the cause. Just interesting that this message differs so much geographically... personally, I think the Australian page nails it while the US site still leaves that ambiguity around "well, is it the A1 that's bad, or is it the A2 that's good for you?"

Tom