He said he was expanding into Australia as it had a number of parallels to the US market when it comes to marketing technology.
“We believe ShareRoot’s platform and technology can provide significant value for brands in Australia in the same way that our platform can for brands in the US. For instance, we see brands like Qantas and Woolworths as fantastic partners for our platform,” he said.
“Secondly, With ShareRoot’s IPO on the ASX, it is important for us to show commitment and dedication to the Aussie market. And a significant part of ShareRoot’s growth plan is international expansion, so expanding to a country like Australia is a great first choice. It’s our first move overseas, and there’s a lack of cultural and language barriers here that we would run into expanding into other countries throughout the world.”
The news follows ShareRoot’s participation in a Victorian State Government trade mission to Silicon Valley, where, according to Mr Abelson, the majority of the room agreed to meet with ShareRoot to discuss its services when Noah visits the country.
He is visiting Australia next week to kick off the company’s push down under
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