IMO, Evs have to drop down to within 20% of the price of equivalent ICEs in order to gain market traction in Aus. EVs have been marketed in Aus for over 5 years now and the best that they could muster is about 7K units for the year out of over 1.1 million vehicles sold in Aus last year.
The problem facing EVs market penetration reminds me of the diesel car foray into the Aus market post the GFC. Then as now the diesel variant was about $10K more expensive than its petrol brother. The justification in that extra spend was/is 30%-40% more fuel efficient. Did it work? Not really in cars but a bit better in light commercials where annual mileage was higher and diesel compatibility with heavier vehicles in the fleet. (dont mention farm & trucks over 4.5 ton GVM parked outside metro areas having a diesel excise rebate....wink wink, say no more)
