"If they don't I will remain puzzled by the Company's strategy...

"If they don't I will remain puzzled by the Company's strategy and the people they engage to promote it."

No specific information was provided for whst Cicero were actually going to do for VIL other than they were going to promote Verus. I suspect they might have helped VIL pump up the share price into the 3s before the options were issued and the options issued were for services rendered rather than services to be rendered.