Vampr - Vinyl’s Sleeping Giant in Global Music TechOne of the...

Vampr - Vinyl’s Sleeping Giant in Global Music Tech

One of the most underrated assets in Vinyl Group’s portfolio is Vampr - their LinkedIn-for-music app connecting musicians, producers, and industry pros across the globe. With over 1.3 million users in 190+ countries, Vampr is already one of the most active social-professional networks for creators - and the surface is barely scratched in terms of monetisation.

Global TAM Opportunity

The global music creator economy is booming:

• TAM: US$21B+ creator economy (Goldman Sachs, 2023)

• 51 million people identify as music creators worldwide (MIDiA, 2023)

• Increasing adoption of mobile-first, collaboration-driven platforms

Vampr’s addressable market includes:

• Independent artists

• Bedroom producers

• Songwriters & engineers

• Labels and publishers scouting talent

Even capturing 1–2% of the global creator market (500k–1M users) with effective monetisation could be transformative.

Monetisation Pathways

1. Premium Subscriptions ("Vampr Pro")

• Features like enhanced search, direct messaging, digital contracts, music syncing tools

• Potential to scale to 10–20% conversion rate among active monthly users

2. Talent Marketplace / Job Board

• Artists & businesses can pay to promote gigs, collaborations, or remote work

• Monetises both creators and the broader industry

3. Sync Licensing & Publishing

• Use Vampr as a pipeline to feed Jaxsta’s verified credit database for commercial licensing

• Partner with brands, agencies & streamers to offer indie music for ads, games, etc.

4. Web3 Integration via Serenade

• Offer NFT-backed music assets or access tokens tied to collaboration projects or early releases

• Exclusive content monetisation with transparent ownership (fan funding model)

5. Data Licensing

• Anonymised creator activity, genre trends, and network maps can provide valuable insights to publishers, promoters, and A&R teams

Why It Matters

Vampr could become the social and professional backbone of Vinyl’s ecosystem—sitting at the intersection of talent discovery, fan engagement, and rights management.
With the right marketing and monetisation strategy, it’s a high-margin, scalable SaaS asset embedded in one of the most fragmented industries globally.

With 1M+ users already on board and a clear path to monetisation, Vampr’s upside is massive—and as a VNL shareholder, I’m watching closely.