VNL | The AI Publishing Play: Vinyl Group Building the Future of Media
Vinyl Group is laying the tracks for a media revolution - and it’s powered by AI. In the Q3 FY25 report, CEO Josh Simons announced the company's next big play: a strategic investment in AI-driven publishing tools to reshape how content is created, delivered, and monetised.
The aim? To supercharge output, cut acquisition costs, boost margins, and position Vinyl Media as a true next-gen publishing powerhouse.
Key Highlights from the Announcement:
Launch of Vinyl Media in Feb: A powerful new division uniting The Brag Media, Mediaweek, Refinery29 AU, and Concrete Playground under one roof.
AI tools in development to support editors + multiply content output.
Syndication & licensing opportunities to scale internationally.
Aim to reduce CAC and increase profitability across the media portfolio.
On track for breakeven in H1 FY26—clear roadmap, defined targets.
Why it Matters Legacy publishers are struggling to scale. Vinyl is doing the opposite—embracing AI as a force multiplier, not a replacement. With media assets like Rolling Stone AU/NZ, Mediaweek, and now Refinery29 AU, VNL is sitting on premium inventory. Add AI? You get exponentially more monetisable content, smarter ad delivery, and faster time-to-market.
Investor Takeaway Vinyl isn’t just building another media group—they're engineering a scalable, AI-first publishing engine with international licensing potential, strong media IP, and embedded tech DNA. With a path to breakeven in sight, Q3 might be the quiet before the breakout.
VNL Price at posting:
12.5¢ Sentiment: Buy Disclosure: Held
A personalised tool to help users track selected stocks. Delivering real-time notifications on price updates, announcements, and performance stats on each to help make informed investment decisions.
(20min delay)