VNL 10.7% 15.5¢ vinyl group ltd

A good watch thanks for sharing.As far as I know Jaxsta still...

  1. 761 Posts.
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    A good watch thanks for sharing.

    As far as I know Jaxsta still has the only certified music credit database in the market.
    It's been a challenge to monetise this data to date - the MLC deal being the first commercial deal of significance.

    After listening to these guys it would be fair to classify them as 'super fans'.
    Promoting/presenting this in-depth credit data for these types of fans in Vinyl.com will lead to more engagement/sales.
    The question is how far to you go.
    • Direct engagement with the artist?
    • Member only deals / areas
    • Links to videos (remember MTV's Popup Video which gave the backstory to video)
    • Artist specific merch (limited edition / only on Vinyl.com etc)

    It will be interesting to see how this develops.
 
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