VIT vs BWX

It is either BWX is way overvalued, or VIT is way undervalued.

BWX sells cheap and shit skin care products and its MC is $400m.

Pretty sure, VIT can do the same. Roll it out on 3-4 existing flagship brands. I.e. Healtheries skincare range or Aussie bodies skin care range. Hell if blackmores can roll out milk powder. Why can't VITACO roll it out on all its brand.

All i'm trying to say is VIT share price is way undervalued compared to BWX. This is basd on it's brands, market presence, synergies, and ability to roll it out across multiple brands.