To me, the whole concept appears to approximate "Lorna Jane for men."
Personally, id never buy any of their stuff. I work out a lot, power lifting mostly, and i get all my shirts etc from Big W and Kmart. No point spending $80 on something thats just gonna get sweaty and worn. The gym isnt a fashion contest (for men at least). I can get 4 full sets of clothes for $80 at Big W.
That being said, im just one data point and there are probably plenty of people out there who would buy it. Im happy to wait for the numbers come out and let that be the judge.
Im not worried about this venture for VTG at all. Im confident that they havent bet the farm on this working out and if it does it has the potential to be very profitable.
VTG Price at posting:
$3.18 Sentiment: Buy Disclosure: Held
