Their brands are well known especially for the market for...

Their brands are well known especially for the market for consumers with health issues or gluten. Go to woollies and you won't just see their vitamins but range of health foods and none are cheap.
Checkout the sales increases in gf foods
Fact is they will announce entering China where they have multiple products suitable for the market.
They are now priced at around just under 40% of black mores on P/E ratios but have potential for much better growth you'd think