Vitaco, page-22

it is a valid point - I don't think the distribution model imparts a lack of quality to the end user. I can see what you are saying. Look at other brands like Vital Strength, they distribute into the Woolies Coles etc and are a quality brand. At the end of the day, the buyer is spoilt for choice, Musashi has a bad rep (perhaps the bad rep is only to more informed users of supplements within the industry - and there is no bad perception to the mummy and daddy purchasers in the supermarkets). My final view is that out of all the brands, Musashi is the weakest, but again, weakest only to the buyers who would be considered knowledgeable in the industry and not to the average Joe looking for protein.