Vitaco, page-23

Its about getting the right marketing mix. Supermarkets are one stop shops and most shoppers who are working prefer to get what they want at one place rather than going to various shops/pharmacies etc. There is also the pricing factor which plays a big role in customer's choice and labelling of products. Musashi is a different product and apart form selling it at supermarkets, it should be sold at multiple outlets to increase market share. If one finds the product/s beneficial then consumers will zero in on the product and that creates more interests especially when the promotion is done by word of mouth.

Apart for the above the SP is not able to break free over the $2 and proceed further. Perhaps we need some further encouraging announcements to give it the boost it requires.