vitamin d - diasorin, page-4

Great work Greg.

I'm not so sure about this though:

You can clearly see that their Vitamin D test has a 55% market share. And they are looking at Euro10-20m per year for this test alone.

Looking at the presentation, I interpret it as saying the company expects an additional 10-20m in revenue between now and 2015. On the second page of your last link you can see Diasorin expects an increase from 40m - 60m tests / annum by 2015.

Now, I don't know the cost of each test, but if you add up the number of tests (w/w market size * Diasorin market share) it totals 344.5m tests. The company provides guidance of sales of EUR450, which is EUR1.3 / test.

If we use 1EUR / Vit D test, then the increase of 40m tests to 60m tests would be the upper end of the EUR20m / annum stated.

I therefore conclude that Diasorin currently has a EUR40m market and is aiming to have a EUR60m market by 2015.

I welcome alternative interpretations...