Vivostat® and ReCell 'run off', page-6

2 years ago

7min 5secs
'I'm the new boy I was brought on as ceo only four months ago so my mandate is to commercialize this product and the company has done a very good job in terms of laying the foundation stones in terms of doing the scientific work and a lot of the validation but so now was the time to push ahead and and really come out with a robust marketing policy and explain to people the verities of it I mean that what 15 years really 12 15 years it hasn't been properly commercialized by avita no I mean I'll be honest about that I think the sales should be a lot higher than they are'

7min 50secs
'it's not a massive task this is primarily a marketing communications job we don't have really big obstacles in the way it's explaining to people the the way the mechanism works the simplicity of it and how you can get superior outcomes at lower cost'