Vlado Bosanac - ATO Audit, page-37

The numbers used are very conservative, considering the product is being used in apps people are already using. Keep in mind, they are showing their product to people who are interested in their body, and for $2-5 they get very valuable information.

People using the mcgregor/mayweather app are obviously concious of their health and body, do you really think $2-5 for a body scan isn't enticing for a large percentage of the users? I'm fairly active and so are a lot of my mates, we get DEXA scans done from time to time for $90.

Hell, I even pay $2 fairly often for a shitty machine in the gym, and so do a lot of other people just to get inaccurate body fat % results

You bet I'm going to be using this service as soon as i can and quite frequently as well to track my progess. You're grossly underestimating the value of MYQ's services and the markets they are targeting.