I think that social media has two issues.
1) It has a select audience and not everyone bothers to use it - a lot do of course.
2) Social media had a terrible reputation for honesty and not being factual to a point where it can supported by facts.
As I also said, people tend to respect a company more (and believe facts more) if they come directly from the company. These announcements end up having a wider audience anyway.
I really liked your well thought out post - was worth a thumbs up.
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