volume, page-16

I'm curious to see some numbers from all of these campaigns that have been run. Personally, I'd say any figures are being kept under wraps because they've once again burnt large sums with very little ROI and it may jeopardise securing a certain bonus for their apparent outstanding performance and success so far.

Just because you appear to try hard (which is certainly debatable) doesn't mean you deserve an award. This isn't a schoolyard and you don't receive awards just because you're participating. Awards (in this case options, and many at that) are for winners. At this point in time, I can't fathom anyone thinking that about the current direction.