Russell: And five years? Well, that's where we'd like to have that billion-dollar valuation.
We're getting to the point where if we maintain that first mover advantage all the way
through—and you asked me what was the risk through that five years—the risk for a SaaS
business is always maintaining that first mover advantage and achieving the percentage of
market place that you want to achieve, but within five years I'd definitely like to see Velpic
as a verb, "I want to Velpic that." Or, "We're going to go off and Velpic this." And really
being a well-known business, and very much playing up there with the big global SaaS
based businesses that are out there in the market place today, like the Atlassians and the
Xeros.
Have a read of it if you don't have time to listen: