VPC - Daily Discussion, page-11

If I was looking to pay money through a subscription to get good training for my
Employees, I wouldn't be going online looking for hashtags to weed out any possible suitors. Not sure hashtags or tweets would have much bearing on the bottom line of the companies revenues, I think there would be much better ways to get the word out there of which our management would know only too well.

Of course every little helps but I have never seen one Xero tweet or Altassian tweet or hashtag in my life but yet they are almost household names. If they did start tweeting or posting on Facebook 30-40 times a day I would delete them.