Look at the demographics of Liberal voters then and now?1) Sarah, 28 — Urban Professional (Millennial/Gen Z cusp)
Generation: Late Gen Z/early Millennial.
Location: Inner Sydney (e.g., Newtown, Balmain, or lower North Shore).
Education: University graduate (Bachelor/Master).
Occupation: Professional/knowledge worker (renewable energy/tech)
Household Type: Likely de facto partnership (ABS notes ~79% of her age group are either in relationships or single-person households).
Demographic Trends:
Median full-time earnings for 25–34-year-olds in Sydney: $90–105k, Sarah’s income ($115k) is above average, but she is not doing well...
Women in her cohort face housing affordability barriers, with the median Sydney unit price hovering at $950k (2025).
Voting trends: ~65% of under-35s favour progressive parties (Labor/Greens).
2) Jai (36) & Asha (34) — Migrant Small-Business Owners
Generation: Millennials.
Location: Western Sydney (e.g., Parramatta, Blacktown).
Ethnic Background: Indian-Australian (India is the #1 source of skilled migrants to Australia).
Household Type: Nuclear family with 2 kids (3 and 6).
Education & Occupations: Highly educated (IT contractor + healthcare professional).
Demographic Trends:
Dual-income migrant households in Sydney West average $180–220k/year.
38% of households in their suburbs speak a language other than English.
Migrant families are highly aspirational, but cost-of-living pressures and childcare expenses weigh heavily.
Voting trends: Labor dominates among Indian-Australian and South Asian communities, but Liberal had strong roots historically (due to small business alignment).
3) Tom, 63 — Regional Tradie (Boomer)
Generation: Baby Boomer.
Location: Regional Victoria (e.g., Ballarat or Bendigo outskirts).
Household Type: Likely married/empty-nester.
Occupation: Self-employed tradesman (electrical contractor).
Demographic Trends:
ABS data shows median income for self-employed regional workers ~$65–85k/year, Tom is above this at $95k.
Boomers (55–74) own over 55% of Australia’s housing wealth.
Historically, Boomers strongly lean Liberal/National, but cost-of-living and healthcare pressures are eroding loyalty.
4) Chloe, 19 — Gen Z Student
Generation: Gen Z (born 2005–2006).
Location: Inner Melbourne (e.g., Carlton, Brunswick).
Education: First-year university student (Arts/Law).
Income: Casual work (~$16k/year), typical for under-20s (median ~$12–18k).
Demographic Trends:
Renters under 25 make up a growing segment of inner-city housing demand.
Gen Z voters are over 70% progressive, with Greens and independents performing strongly among them.
High concern for climate change (ranked #1 issue) and housing affordability.
