wake up people, page-14

Manufactures are finding ways to use less rare earths:

NEW NISSAN EV MOTOR CUTS RARE EARTH USE BY 40 PERCENT

http://www.nissan-global.com/EN/NEWS/2012/_STORY/121120-02-e.html

Under the Nissan Green Program 2016, the company has committed to reduce use of rare earth elements across its car lineup to minimize depletion of natural resources

Nissan has developed a new electric motor magnet that cuts use of a rare earth element, dysprosium, by 40 percent

New electric motor to be applied in future vehicles, including the forthcoming updated Nissan LEAF EV, and future hybrid electric vehicles (HEV)

http://media.ford.com/article_display.cfm?article_id=37087

Ford’s New Li-Ion Batteries Reduce Use of Rare Earth Metals, Enable Superior Fuel Economy for Fusion, C-MAX Hybrids

Ford has reduced its use of dysprosium by approximately 50 percent in magnets employed in the hybrid system’s electric machines. Dysprosium is the most expensive rare earth metal used in Ford vehicles. This reduction is the result of a new diffusion process that is used in the magnet manufacturing process.

Research on zero rare earth materials intensifies

http://www.cars21.com/news/view/5059

So no we have a situation where new supply is coming online and end users having found ways of reducing rare earth use or found new ways of eliminating rare earth use altogether.