Possibly. The interesting and funny part is that if Yowie do roll-out in Australia, you can pretty much expect the share price to reach new highs.
ASX listed, Australian company, Products stocked locally throughout Australia. This will obviously generate huge local awareness and will undoubtedly drive local investors (Mums, Dads and Local Institutions) to dump money into this stock.
Americans aren't familiar with YOW for the simple reason they do not trade on the ASX - they would think the NYSE is far superior (their American opinion).
Objectively speaking, their USA roll-out numbers completely dwarf Australia. Even if they do roll-out here, they can only ever reach what? 4,000 stores combined across Coles, Woolworths and IGA?
In saying that though, I'm all for the local roll-out, bring it on. It's likely the product will be responded to much better here; Mums and Dads will remember Yowie and will be more inclined to purchase some for their offspring(s).
Like Big Kev would say: "I'm excited!" - minus the heart-attack.
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