Walmart, Target, FSA

The following are the six hearing aids that Walmart will have in their display.
Atom Pro by Audien Hearing
Lexie Hearing powered by BOSE
Go hearing by hearX Group
HP pro by Nuheara
Enhance by Jabra
iHear Matrix by Innerscope Hearing Technologies

I'd make the following points:
- Justin, in his webinar said words to the effect, we have better branding for most of the other products in the range you would not have heard (pun intended) of. I would think BOSE and JABRA are household names
- They are being launched collectively
- Atom Pro has 12 reviews, Lexie has 541 reviews, Go has 201 reviews, Enhance has 0 reviews, HP has 0 reviews, ihear matrix has 0 reviews
- all are not available to be picked up in-store.
- Walmart management is spruiking an OTC hearing aids that is under $100, which is the atom pro.
- Walmart management posted about the launch of this category two weeks ago, and the launch was described in the future tense.