Agree there is a lot more competition and I wonder how the CEO is going and what impact he is having. There certainly is quite a bit of silence on behalf of BRG. I suspect a complete overhaul of the products they offer. I am not so sure increasing interest rates in US will happen as quickly as some suspect and even if it does it won't be by much. Though my belief is when rates rise the economy is improving and people have a bit more to splash around i.e. purchasing and updating their appliances and maybe if Sunbeam's profits have risen so much Breville can too but they need a catalyst product to get it moving. The turnaround story may take a bit longer.
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