He may very well, if he deems it a lost cause and does not want to throw good money after bad...
This looks like a valuable lesson reminder from the dot-com days... it's not the cash in the bank, but the burn rate, that really matters.
Also they seem to assume that affiliates would completely re-stock with their product from day one, rather than gradually replace existing inventory as it is sold down...
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- was never going to work
was never going to work, page-11
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