Over the next few months there is going to be a consolidation of the BNPL industry and only few companies would stand out/survive. There is definitely going to be a room for SPLITIT because it’s a complimentary BNPL option (hence why Brad repeatedly says this in a lot of his interviews/webinars).
The SPLITIT model is unique and well differentiated. Let’s assume that in the end Afterpay & Karma are the top 2 BNPL options on most websites around the world. Most merchants would still want to add/embed Splitit payment option (hence complimentary) because it’s a card based payment instalment which doesn’t issue new credit/debt to society (not consumer finance) and those customers that already have the available unused credit limit within their Master/Visa can use this additional option. And who knows, if AMEX, Discovery & UnionPay ever gets integrated, then everyone else in this space better watch out.
Exciting times ahead.
SPT Price at posting:
$1.30 Sentiment: Hold Disclosure: Held
