Thanks Vamos, I've never used Instagram, but it has just appeared on LinkedIn also. Went back through their previous announcements and couldn't find another instance of this. I thought they has announced a similar partnership here but I may be wrong, and even if there was, this latest post relates to the European arm of these brands, which I suppose is good timing leading into summer over there.
Do you have a link to the previous announcement that makes this 'old news' and/or 'recycled'?