Agree would be great for car sales. That bike is their top of the line electric MTB, best of everything. Also chronically overpriced for what is is...but that's the Specialized brand position.
The good thing is that customers with higher-end budgets are less likely to miss payments or turn into bad debts for Splitit, unlike with Afterpay (and clones) where many seem to be spending outside their means. They see the low initial outlay and get hooked - the spending psychology of the financially illiterate.