I wouldn't be holding the incumbent BNPL leaders either. SPLITIT...

I wouldn't be holding the incumbent BNPL leaders either. SPLITIT indicates being oversold as a couple of posters rightly point out. Treba has some clear advice worth reading. However, Austinhealey64, you seem to explain the situation clearly.

The whole BNPL industry is changing and after today has changed. No longer will the APT's or Z1P's of the game have the rails run.

All of the media reports and battle over market share doesn't matter as SPLITIT is the "one step ahead technology" behind the new form of payment scheme's being offered.

Many have asked, "Why don't they just announce this?": They are tied to confidential agreements and Brad cannot state this or give one Credit Card issued airplay over another issuer. That's just the technical position of the company holding the "White Label" product.

Watch This Space.