I would need to know a few things before I can answer that question (white label = WL)
1. merchant rates btw WL and direct
2. does WL include flex field for GUI to justify a premium commission - if any
3. see trustpilot stats on a number of sites in question
4. see your metrics across 50 existing sites to see a pattern
5. why did GHL in Malaysia wait 2 years until WL was available with Visa
in the big picture a collective 120million merchants is a lot of merchant fees.
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