Extract from that article and the artcile conclusion mirrors what Brad himself has been saying about the potential upside. Only time will tell
But Luke sees this issue resolving as additional consumers begin using BNPL and want a more convenient offering:
We suspect this difference will be narrowed in the coming years as more and more consumers enter the BNPL market, and those mid-to-late adopters look for a more convenient BNPL service, creating greater demand for Splitit, which will force more retailers to adopt the service and lead to enhanced demand, starting a virtuous growth cycle through which Splitit could grow very large, very fast…
To that end, we see Splitit emerging as one of the major players in this $1 TRILLION industry. With a market cap of just $180 million today, the potential upside is enormous.
SPT Price at posting:
57.0¢ Sentiment: Buy Disclosure: Held
