Wattle Health Strikes Australian Pharmacy Deal, page-15

I think management has taken the right step by signing agreements with local pharmacy first. Given that sales aren't really all that strong as yet- better to build brand awareness first rather than to take up shelf space in major supermarkets only to not sell. Given that Wattle is also expanding into health care products, selling in pharmacy is a good choice- will build relationship with distributor and also brand awareness. People generally go to the pharmacy rather than Coles & Woolworths for health products.

I'm sure Coles & Woolworths will be on the cards in the future (Infant Formula) once Wattle have further establish their brand. Directors did not take up loan (albeit interest free) to buy more shares just to see their money go down the drain. The board all have skin in the game and will do all they can to see this succeed. Same goes for Mason who is a major shareholder of Wattle. They did not spend millions on WHA and B&P to see it go down.