its not just about the wifi either Dkelleher.The ads are...

its not just about the wifi either Dkelleher.

The ads are targetted by your age, location and gender. thus the most relevant ads get sent to you, so some people could use it to get a voucher for a nearby cafe, or a sale on jeans at a store nearby.

Not only this, the wifi will be 20x faster than maximum 3g speeds, which may not mean much for phone users (which are specifically small screen thus less data to load generic mobile sites (most sites have that, m.(site))) but means a lot to people using it to recieve larger emails (attachments) and view stock websites.