We Can Kill COVID! Here's the Proof., page-9

I have little doubt that PO3 has the better technology.

My gripe is that the board mucked around for so long that 'competitors' are able to gain a foothold - and perhaps establish themselves as "good enough" for the task.

First mover advantage is probably quite critical in this space. I just hope PO3 hasn't blown their chances.

That said - I wonder if the air purification market may split into two distinct sectors - the 'stand alone' units that can be bought individually versus the integration of air purification into larger systems e.g. hotels / hospitals / office buildings. So, rather than - say - Sofitel buying x many individual units that sit in each hotel room - they re-engineer current a/c systems to include an FRG purifier. The 'stand alone' market may have less $ potential than the industrial sector.

I can't seem to find it right now - but I have a distinct recollection of one of the early Beer & Co reports concluding that the risk was not around the tech but around the roll-out. Perhaps they were spot on. But never say never. If CLS decides to get the Melbourne hotel up and running with PO3 tech - and the new hires start to gain some traction around truly commercial opportunities (rather than "ongoing discussions with OEMs we can't tell you about") - then perhaps we will see the SP re-rate to a more meaningful level.

I took a fair hit on my PO3 holding - and have had a bit of luck recently with a few other stocks I hold that managed to cushion the blow - but I'd still be keen to see them get this off the ground and will continue to watch really closely. Getting back in after a solid announcement will be painful - as we all know this could double or triple within days. And there's nothing more powerful than an idea whose time has come. I just hope PO3s time has not passed.