Good successful start-up projects generally have 'something different', an unfair advantage per se. There can be heaps of competitors, but they still succeed.
iPhone was big because of a seamless immersible user experience, despite there being hundreds of phones out there to choose from.
Tesla cars are big because of their 'sporty' appeal, despite there being dozens of electrical cars to choose from.
Dominos, hugely successful over the past 5 years because they've made ordering a pizza entertaining and easy.
What will IOT's Roam-E do that all other drones that it competes against can't do?
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